Quite succinct really ! and that's the problem, how can you quantify what has not happened with products or websites. With web metrics, head counts, ratios of this or that, maybe your company is strong enough to wait for complaints to drive you to change. Either way it's all second hand information often clouded by anger, frustration or a desire to give away a piece of minds, that should probably be kept for later use.
Usability is often restricted to answering the question Why have we not made the Sale? other questions like, If we make minor changes we can double our salesor our product has a limited market because we don't know how people can best use it, can be and should be asked. The only people equipped to answer these questions are consumers or users. Contextual usability is not exactly market research but more pre-market research although it is often used as a problem solving method after the launch of a product or service. Contextual Usability Evaluation offers solutions and consumer insights by finding the right questions and asking the right people.
This may sound a little Adamsesque (if you ask the answer to - life, the universe and everything you get 42) but getting the questions wrong in usability causes research to fail at the questioning stage and any results produced lack credibility. While it may be reasonably expected by a seller to directly ask, why didn't a visitor become a buyer or register. Visitors may be asking themselves where am I? what does this do? this does not make sense, should that be happening? technology, why do I bother? Why has my screen gone pink? A visitors experience is not only defined by the online environment but they bring past experiences, desires and doubts to the fray as well. Without these insights it is difficult for designers and clients to grasp potential problems, gain a good return upon their investment or break into a new market sector. Because we provide contextual usability services which include information about the test participants we can provide as many insights into their perspective of use as are shown during their activity on any interface. If you require any further information regarding this service please contact us.
Brand Recognition Consultancy
Brand Recognition Consultancy research / testing covers seven traditional areas of marketing research with one additional method of research added by Activity, Interaction and Usability Limited.
AIU is a specialist in working with children and teenagers who offer many insights into the appropriation and cultural relevance of branding and technology. We also operate Brand recognition testing on media offerings for originators (and often competitors) where the dailies (rushes) from TV advertising and program product placement are tested (using eye tracking) to see if the embedded brand messages are being passed to viewers. We can see what the viewer sees and for how long which indicates their appropriation of the concept or message embedded in what ever they are viewing. If you require any further information please contact us.
Market Research & Business Intelligence Consultancy
Market Research & Business Intelligence Consultancy are both linked together through a constant push and pull within markets and societies advertising lead aspirations.
AIU provides services to marketing companies, technologist or media based companies on the basis of non-disclosure. If you require any further information please contact us.
