Activity or lots of movement with no clear action

30 seconds of viewing then give up!

The common experience in commerce environments is of a great deal of activity with a limited success in creating transactions. However without clearly defined targets and channels this activity does not reveal why transactions are not made.

To establish a relationship with a viewer or user requires some knowledge of them. In commerce this is done through market research, behavioral / ethnographic studies or point of sale data capture. In the case of tracking expenditure, grocery shopping and internet traffic without the use of data mining techniques terabytes of data is just wasted in storage. By using pattern analysis, task analysis, contextual analysis and visualisations it is possible not only to utilise this data but project it into new markets and products.

In the same way as personal relationships, commercial relationships are reciprocal, benefits are gained and acted upon. However modern society no longer just wants the basic deal, there is an expectation on both sides that the buyer has a higher value than the single transaction. To build solid relationships it is not enough to expect acceptance for what is offered but rather find what is desired, needed or a great fad. Researching these aspects gains competitive advantage for companies who intend not only to survive but to prosper.