How well do you know your website users? Have you done any research to identify the key characteristics, interests and requirements of your key users? Did you carry out a user profiling exercise at the beginning of your site development?
User profiling is the identification of the type of users that a website is designed for. It distinguishes those key user characteristics - age, education, interests, background knowledge that impact the site design and it effectives in carrying out the purpose of the site.
