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Data Gathering


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Email Marketing is often a Criminal Act, information is passed to the FBI and INTERPOL to investigate full story...

Laboratory usability evaluation, like testing a car on water, gives basic information only full story...

Fine tuning sports skills, Alex Aruther, European (EBU) Super Featherweight champion uses mobile eye-tracking full story...

Brands under siege, defend or attack?, keeping a brand, a game of chance or of strategy? full story...

Eye Tracking goes mobile, our eye-tracker is mobile so we can provide contextual usability research and analysis full story...

e-Children at risk, picket fences are not enough in a mobile digital age full story...

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Data Gathering


We use a number of scientific data gathering methodologies which are tailored to our clients requirements. Ethical practices and sound methodologies are imperative producing realistic results. We strive to provide our clients with the truth no matter how unpalatable or surprising it may be.

Warning: Methods employed in gathering data are not implicitly safe and valid unless potential contaminations are considered. The reuse of the same group of people because of process familiarity my be helpful and ease the release of valuable information, but data based upon this type of research group is tainted. Unsafe data ultimately produces untrue results. In commercial situations finical disaster is often associated with unsafe data.

 


 

 


 

 

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